01
Fit beats reach
A creator with the right audience and genuine authority will outperform a bigger name with borrowed relevance, almost every time, in almost every category. We cast for fit and defend that choice with data.
About us
An agency built around people, not placements.
Hype Company exists because the best marketing asset a brand can rent is someone else's credibility, and because renting it well is far harder than it looks.
Who we are
Independent, global, and deliberately hands-on.
We are an independent influence marketing and media agency. Our work sits where creators, brand ambassadors and celebrities meet commercial objectives: launches to land, products to sell, markets to enter, audiences to win back.
Most of our clients are not trying to be famous in one country. They are trying to grow in several at once, with a brand that has to feel native in each of them. That is the problem we are organised around: a central strategy team, local campaign teams who actually live in their markets, and production and media capability that keeps the whole thing moving at the speed social demands.
We stay independent on purpose. No talent roster we are obliged to sell you, no media inventory we need to clear. The recommendation you get is the one we believe in.
Credibility is the whole product.
Casting, contracting, creative: everything we do exists to protect the reason an audience listens to someone in the first place.
What we believe
Four convictions that shape every campaign.
02
Creators are partners, not media units
The work is better when talent has room to make it their own. We brief for intent, not for a script to read, and we pay and contract in a way that makes people want to work with us again.
03
Local detail decides global campaigns
Platform mix, humour, timing, regulation and what counts as credible change every time you cross a border. One template applied to twelve markets is twelve compromises.
04
Measure the thing that matters
Impressions are an input. We agree the business metric up front, instrument for it, and report against it, including when the answer is that something did not work.
How an engagement runs
From first call to post-campaign review.
Every client gets a named lead, a shared calendar and a single reporting dashboard. No account layers between you and the people doing the work.
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Week 0
Discovery
We pressure-test the objective, the audience and the constraint (budget, timing, regulation), and agree what success will be measured by.
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Week 1-2
Strategy & casting
Platform and format strategy, market split, and a shortlist built on audience overlap, brand-safety screening and historical performance.
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Week 2-4
Contracting & production
Negotiation, usage rights, exclusivity and disclosure handled by us; creative direction and approvals run market by market against one calendar.
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Live
Publishing & amplification
Go-live management, daily monitoring, and paid weight moved behind the creative that is earning attention while the campaign is still running.
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After
Review
Full read on performance against the agreed metric, creator-by-creator, with a clear recommendation on what to repeat, renegotiate or retire.
Our footprint
Global by structure, local by staffing.
We activate across Latin America, Europe, the Middle East, Africa and Asia-Pacific, with campaign teams who speak the language and read the room in the markets they run.
40+
Markets activated
9
Languages in-house
12k+
Creators and public figures in network
100%
Independently owned
Want the full credentials deck?
Tell us the category and the markets you care about and we will send a version built around them, not a generic one.