Cameras and lighting rigged on a production set

Services

Everything between the brief and the result.

You can hire us for one discipline or the whole stack. Either way the same team owns casting, contracting, production, media and measurement.

Service 01

Influencer marketing

Creator live-streaming to a phone on a tripod

The core of what we do. Always-on creator programmes and sharp campaign bursts, designed around a business objective rather than a content quota. We build the strategy, cast the talent, negotiate the deals, direct the creative and report on what it returned.

Shortlists are built from audience composition, engagement quality, brand-safety screening and past commercial performance, not follower counts. Every creator on a plan has a reason to be there, and we will tell you what it is.

Service 02

Brand ambassador programmes

One-off posts are forgettable. Ambassadors build association over time. We design long-term partnerships (who, for how long, doing what, with which rights), and then run them properly: content calendars, quarterly refreshes, performance reviews and renegotiation before renewal.

That includes the unglamorous parts: exclusivity clauses that actually protect you, morality and exit terms, approval workflows, and usage rights scoped for the paid media you will inevitably want to run.

Service 03

Celebrity & talent partnerships

Public figure photographed in the lights of a venue

Artists, athletes, presenters and public figures: sourced, approached and negotiated through direct relationships with management and agents. We handle the commercial terms, the clearances, the production requirements and the on-the-day direction that working at this level demands.

We are equally comfortable saying a name is wrong for you. A celebrity who does not believably use the product buys you reach and costs you credibility.

Service 04

Creator-led production

Social-first content made at creator speed and brand quality. Whether it is shot by the creator, by our crew, or both in the same campaign, you get assets built for the platform they will live on: vertical, hook-led, subtitled, and delivered in the variants your media team needs.

Service 05

Paid amplification & media

Organic creator content tells you what resonates. Paid media makes sure enough people see it. We run whitelisting, Spark Ads and partnership ads from creator handles, plus the social buying around them, so the best-performing asset gets weight while it is still relevant.

Service 06

Measurement & intelligence

We instrument campaigns before they launch: tracked links, codes, platform integrations and a dashboard you can open any day of the week. Post-campaign, you get a creator-by-creator read against the metric we agreed, with clear calls on what to repeat and what to drop.

We also run the diagnostic work that comes before a campaign: audience research, competitor and share-of-voice analysis, and market entry reads for brands moving into a new territory.

Ways to work with us

Three ways in.

Project

Single campaign

A launch, a moment, a market test. Scoped end-to-end with a fixed timeline and a defined success metric.

Retainer

Always-on partner

A standing team across your priority markets, running continuous creator activity, ambassador programmes and amplification.

Advisory

Strategy & consulting

You have the team but need the plan: strategy, casting frameworks, contract standards and measurement design you can run yourselves.

Common questions

Before you send the brief.

What size of budget do you work with?

It varies by market and scope. Rather than quote a number here, tell us the objective and the budget you have in mind, and we will tell you honestly whether it is enough to do the job well, and what we would do instead if it is not.

Do you only work with large creators?

No. A lot of our best-performing work uses mid-tier and nano creators at volume, because that is where credibility and cost efficiency often meet. Tier is an output of the strategy, not the starting point.

Can you run one market or do we need all of them?

Either. Plenty of clients start with a single market as a test and expand once the model is proven. The reporting standard is the same whether it is one country or fifteen.

Who owns the content?

That is negotiated per deal and written into the contract before anything is produced. We will always tell you what the rights cost and what you can and cannot do with the asset afterwards, including for paid media.

How do you handle brand safety and disclosure?

Every creator is screened before they reach a shortlist, and disclosure follows the advertising rules of the market they publish in. Where a category is regulated, compliance review is part of the approval workflow, not an afterthought.

How quickly can you turn a brief around?

An initial point of view and indicative approach within one business day; a costed plan with a shortlist typically inside a week, depending on the number of markets involved.

Send us the brief.

Or the half-formed idea. We will come back with a point of view, an indicative approach and the names of the people who would run it.

Start a campaign How we work